In today’s competitive food industry, ignoring social media can be a death sentence for your restaurant; here are some underrated and overlooked ideas for how to use social media to address your restaurant’s marketing campaigns.
- Email Newsletters
Obviously your patrons and clientele won’t appreciate the daily or even weekly marketing and advertising spam in their emails but the monthly update from you and your team can be enough to drive some lead generations and conversions.
Build your subscription list and curate your email content around your discounts and specials as well as a customer loyalty program ; combining this with your menu revisions and updates; or changes to the kitchen; or décor; staff. Be creative and keep the conversation engaged .
If you’re unsure how to curate email newsletters, check out our other article on the blog on how to create a simple email newsletter.
Don’t forget to add high visual content to the newsletter to keep the reader engaged. At the same time, don’t overdo the wording, keep the email short, simple and social.
Patrons will appreciate that you took the time to engage with them outside the restaurant.
2. Partner with Food Delivery Services
Today’s environment is online-driven and convenience is the name of the game. Marketing on social media and online is all about tapping into that smartphone advantage. Partner up with food delivery service in your area to allow ease of use for your patrons to order from you r restaurant without having to physically get to the restaurant. Saving them time and offering a more convenient service.
Announce this also on your email newsletter and social media platforms like Whatsapp for business about who you’re partnering with and get the word around.
3. Get active on instagram
Instagram is all about high visual content and foodie pics have a high following. Consider hiring a photographer or use your smartphone to take photos of your restaurant’s food. Off course, taking photos from a smartphone has its pros and cons, but if you can navigate the lighting and angles, you can take some great content for your instagram posts.
Marketing your restaurant on instagram is all about driving the front end of your restaurant to your audience and building your brand’s story.
Producing high visual content that drives engagement, drives the conversation about your restaurant and plants you firmly on people’s minds.
4. Keep your Online Information Updated
One thing that many restaurants oversee is keeping their information updated.
Changed your phone numbers? Update your Facebook business page with the new numbers. Changed your operating hours? Update that information.
Keeping your information up to date helps to drive your relevancy in google searches and other social site searches.
5. Post Regularly on your social media platforms.
Keep a schedule for your social media posts and stick to it.
Don’t post when you feel like it or post what you feel like posting.
Post to resonate with your audience. This drives engagement and lead generation.
Use applications like www.hootesuite.com to keep your posting scheduled and to keep tabs on your posts and post performance.
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