What is email marketing and what does it have to do with you?
Specifically speaking, what does it have to do with you as a micro and, or small business?
Let’s dive in!
Email marketing is – very broadly; marketing done through email.
In detail – any commercial correspondence done via email to your email subscribers regarding a product or service you offer.
Great!
So what does it have to with me Rowanna?
I’m an SME, I’m an MSME.
I cant afford to sit on my computer pumping out emails every day to my email contacts not knowing whether or not they will reach out to me to engage my services or purchase my products!
This is a waste of my time! You’re absolutely right!! And I dont expect you to sit for hours a day pumping out emails to your contacts.
But I do expect you to have some allocation of marketing done with email.
Okay, if you’re still reading after this point, you’ve decided that it isnt a waste of your time so let’s go.
Whether you’re an entrepreneur army of one or a huge company of 5,000; you have to have email marketing on your marketing plan and an email marketing strategy.
But why Rowanna?
Isnt Facebook ads enough for a micro business like me? I just started selling bags, I don’t what I can do on email.
But guess what, by the end of 2020, there will be 3billion email users worldwide, yup. That’s 3 billion. How much of that pie are you getting?
As a micro or small business, brand recognition, relationship building and trust establishment is essential in the development stages and the long run in general.
Email provides the perfect way to help you achieve that. How so?
Consumers prefer to communicate with businesses via email.
Email offers a more professional and direct touch as opposed to other platforms and consumers radiate more toward correspondence that is directed solely at them. It’s just human behavior.
This in turn sparks a relationship between the brand and the consumer at a personal level and trust is slowly built through this relationship.
People do businesses with brands they know, like and trust.
The more you as a brand communicate directly with your email contacts; the more your relationship grows, the more likely your chances of doing business with that contact is and getting referrals through that contact.
It is also an inexpensive way of communicating directly with people who are already interested in hearing from your business.
In the second part of this three part series, I will share on the types of emails you should send as part of your email marketing strategy.
That’s all for today, feel free to share in the comments.
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