COVID-19, Digital Tech & Developing Countries: THE FLIP SIDE

Innovation is definitely the name of the game in the midst of a global pandemic and tiny island #papuanewguinea is no exception. For a developing country that already has challenges with stable internet connection at reasonable prices for the regular user, the strong shift from physical to virtual focused platforms has really brought out innovationContinue reading “COVID-19, Digital Tech & Developing Countries: THE FLIP SIDE”

Building trust critical for a successful ecommerce, says digital agency founder

Zha Agabe-Granfar, founder of boutique digital and design solutions agency Verge, shares her top advice for SMEs seeking to thrive in the digital space: trust is king. Credit: Photo Mix Company/Pexels During a recent webinar on the future of ecommerce in Papua New Guinea, Verge’s Zha Agabe-Granfar talked about the work her business had done to bring…Continue reading “Building trust critical for a successful ecommerce, says digital agency founder”

How To Run an Effective Facebook Campaign For Your SME.

So WHY SOCIAL MEDIA and more importantly, WHY FACEBOOK to advertise? For many small businesses, a marketing budget does not generally get the bigger or biggest chunk of the pie.  Expensive newspaper ads and radio mentions are just not within the budget range for now. But that’s OK! That’s why many businesses in 2019, 2020Continue reading “How To Run an Effective Facebook Campaign For Your SME.”

How To Calculate the Cost of Facebook Advertising for Your Campaign

Advertising on facebook has become one of the most trusted strategies for businesses all around the globe. In the 3rd quarter of 2019, Facebook announced that there are more than 7 million active advertisers on Facebook (source: Facebook data – http://www.facebook.com/insights-to-go So how much does Facebook advertising cost in 2020? If you’re considering promoting yourContinue reading “How To Calculate the Cost of Facebook Advertising for Your Campaign”

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