Innovation is definitely the name of the game in the midst of a global pandemic and tiny island #papuanewguinea is no exception. For a developing country that already has challenges with stable internet connection at reasonable prices for the regular user, the strong shift from physical to virtual focused platforms has really brought out innovationContinue reading “COVID-19, Digital Tech & Developing Countries: THE FLIP SIDE”
Tag Archives: branding
3 Easy Ways A Car Dealer Can Stay Relevant Using Social Media (ESPECIALLY DURING COVID-19).
Even with people buying from traditional dealerships, the digital age has no doubt permanently changed the game. A recent Social Media Trends study by Digital Air Strike showed that car shoppers, for the third consecutive year in a row, ranked social networks as more important than a dealer’s website when choosing which dealership to visit. CompaniesContinue reading “3 Easy Ways A Car Dealer Can Stay Relevant Using Social Media (ESPECIALLY DURING COVID-19).”
How Does Email Marketing Work?
Sooooooo HOW DOES EMAIL MARKETING WORK?⚠️ Just like all the different types of marketing methods available out there, email marketing also requires a STRATEGY. A good strategy suited to achieving your goals and objectives. For email marketing, we basically use the “inbound methodology” strategy and tailor it to suit our specific goals. This is aContinue reading “How Does Email Marketing Work?”
Email Marketing Part 1
What is email marketing and what does it have to do with you? Specifically speaking, what does it have to do with you as a micro and, or small business? Let’s dive in! Email marketing is – very broadly; marketing done through email. In detail – any commercial correspondence done via email to your emailContinue reading “Email Marketing Part 1”
Why Your Facebook Ads Don’t Get Conversions
There are tonnes of sales and advertising models readily available to entrepreneurs, now more than ever. Thanks to technology. For the sake of our topic, let’s talk Facebook ads. Some rely on organic posting, some try to tick the boxes on paid ads. Which is better? Well paid is better, obviously, but not all theContinue reading “Why Your Facebook Ads Don’t Get Conversions”
How To Sell Without Putting Your Reader Off
📢 A tip on copywriting. Put your value proposition FIRST. What are you offering to the reader that will add value to their life or improve it? Most of us post a photo of our product or service, slap a price tag and contact details and walk away thinking our day is done. Don’t putContinue reading “How To Sell Without Putting Your Reader Off”
Facebook Metrics
I’ve spoken to tonnes of Entrepreneurs that have social media handles and the response is the same when I ask them how they advertise on Facebook. “Oh I just boost my posts.”Meaning, take out a Facebook ad to boost your social media reach for one particular post. Easy!But sometimes when not done correctly, it’s not theContinue reading “Facebook Metrics”
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